In today’s world, where time constraints are a major consideration, embracing video is an excellent way to consume information. Content and demo information can be shared using short engaging clips. Here are 4 of the benefits of embracing video as part of your content and marketing strategy.
Builds a Connection
Using video builds an emotional connection with your target audience. Through the use of facial expressions, movement and imagery it is possible to evoke emotions that match with your brand and the message you wish to convey. Video is an engaging method of using content and emotions to educate and resonate with your audience.
Showcases the Team
Creating videos to showcase the team behind the business helps to foster the “know, like and trust” factor. Potential customers can connect with the people, the values and the culture of the brand.
Your team can be cheerleaders to highlight how your product/service can provide the solution to their problem.
Reinforce Brand Message
Creating video material for your business provides an excellent opportunity to incorporate imagery and colours that reflect your brand. What is the purpose of the video and the tone you wish to share?
For example, the material can be informational, entertaining, promotional or educational.
Positive ROI
Videos are an engaging way for potential customers to learn about your product or service. Using visually imagery enhances the information that the viewers absorb and retain. There are many interesting statistics related to how video increases leads and online traffic. One of these is:
88% of video marketers report that video gives them a positive ROI (source: Wyzowl.com).
If you need help bringing your ideas to life, our Video Vision call is a free, no obligation call you can use to discuss your audio-visual needs. This call provides you with an opportunity to clarify the message you’d like to share with your target audience and explore which type of video material would help you achieve your goals.
