As we are now at the start of a brand new year this is a good time to review your Visual Content plans for 2017.
Have you included visuals in your digital marketing strategy?
Social media has changed how we communicate – both in our personal relationships and also from a business engagement perspective. With the volume of information that is available on all social media channels daily, visual content leads to higher engagement than all-text content.
Including video as part of visual content is increasingly important – 52% of marketers say video gives the best ROI.
Include Images or video clips in your posts
When images or video clips are included in social media posts they are more likely to be read and shared. Statistics show that 92% of mobile video consumers share videos with others and by 2019 video will account for 80% of internet traffic.
Here we share a short video clip of our event in BOI Workbench Trinity on 26th January 2017:
Live Streaming in Social Media channels
With the recent changes to social media applications (Twitter, Facebook Live, Instagram Stories) live streaming is predicted to be one of the big trends for 2017. Earlier this year we had the rollout of Facebook Live and recently Twitter has incorporated Periscope functionality directly into its Twitter app. Broadcasting in real time with live video features is definitely one to watch in the coming months.
What is the difference between a logo and a brand?
In a nutshell, Branding in its simplest form is Visual Identity (logo) + Reputation = Brand
Your logo (should) visually embody what you want to say about your company, but your reputation is what others say about you.
A brand is the culmination of the following elements:
1. Value Proposition: What do you do? Who do you do it for? Why do they need it?
2. Logo: The logotype / symbol that people associate with your company.
3. Identity / Branding: The visual communications of your company, internal and customer facing: i.e. stationery, social channels, packaging, vehicle signage, website graphics -including colour palette, typeface. The continuity of the logo and branding devices across all sectors of the business
4. Customer Experience: What perception do people have about your products or services?
How does this information align with your value proposition? The customer experience, perceived or otherwise, will take time to grow. It is based on trust and reputation.
Attract Inbound Links
In order to develop inbound links to your content start focusing on the material that your visitors will really like – e.g. quality blogs, video and infographics
This will attract the correct type of quality organic link building that google will also like.
It is also important to measure the optimum frequency of your content posts – quantity at the expense of quality can do more harm than good.
Use video to bring your product or service to life
Using a video blog adds a level of personal connection between you and your target market. They get to see and hear your message, which can also be supplemented with text on the screen.
Vlogs can be used to regularly connect with people and bring them on a journey.
As well as using them for “How To” features or “Latest News” items, many vloggers have become very successful by sharing their travel experiences or cookery/fashion tips.
To find out more – come and join us at our Visual Content Marketing Event on 26th January 2017