Everybody loves to win or get something for free!
By organising a competition, a business can showcase their brand, connect with current customers and get new ones!
It is important to organise the competition effectively, so that the exercise has a positive impact on the brand awareness and increasing sales. The following are 3 important aspects to consider:
1) By partnering with relevant media outlets, this can help to raise awareness of the competition. The business puts up the prize and the media outlets will assist with the promotion.
2) People may often think that competitions are not ‘real’. A ‘fun’ video of the prize winners receiving their prize, is a great way to mitigate this, and the contestants will love to share the video with their family and friends. Google and Facebook love video material, so this will also help with SEO and increasing social media following.
3) Consider your prize, so that it will encourage the kind of entrant that you would like to bring to your brand.
There are many more positive reasons for a business to consider competitions – but these initial thoughts are a good start!