Let’s set the scene:
It is late 2018 and one of our clients is reviewing their business marketing plan and events schedule for 2019.
They are looking at ways of reaching their target market – using an impactful and stress free way.
With the growing importance of video, they have plans to incorporate this element into their promotion plans.
The following are just a few of the interesting statistics to assist them with their decision:
According to Twitter – 93% of video views on their platform takes place on mobile devices
If you are in this position also – you may be asking ‘where to start?’
You may consider hiring an external video production company to work with you if you don’t have the time/resources to produce the quality video material in-house. In any case there are a few important steps and aspects to consider and giving these some thought before you start the camera record button will provide you with a stress free process.
Before you start there are a few important questions to ask. It is very tempting to just jump in straight away, but thinking about these details will help to establish the correct message and refine the content so that the audience will quickly understand the purpose of the video:
- What is the purpose of the video? g. To build brand awareness
- What type of video is planned?
- Who are the target audience?
- Where are they in the Sales Funnel? g. Are you attracting visitors or converting visitors to leads?
- What budget are you planning for the video?
Script Development & Storyboards
If the planned video is designed to capture events highlights or a more on-the-fly production, a formal script is usually not relevant. However, for training material or a promotional video, a detailed script will be essential.
So what are some of the aspects you should consider when preparing the script?
- What message(s) do you want to share?
- Will these be done with voice-over or with a person to camera?
- Will it be a step-by step instructional/how-to demonstration?
Keep in mind that on video – the more concise the message, the more effective it will be!
Video Shoot & Location
During the planning stages, the specifics on where to conduct the video shoot should be covered. For example a few of the important aspects to think about include:
- Will it be on-site at your premises or at an alternative location? (e.g. if you are recording the highlights of a conference)
- Are you planning on using one or multiple camera angles?
- The video production team will generally look after the lighting and sound aspects, but there may be specific questions that need answers
- Depending on the location, you may need to get special permission or keep background activities in mind (e.g. if capturing external footage background noise or interruptions may be an issue)
Editing Cycle & Final Outputs
If the time and effort has been put into the planning stages – the editing process should be straight-forward. The video editing team should have a clear vision of the message, the required content to include, the video length and the particular style that you would like to achieve.
Any voice-over recordings or music soundtracks will be added as appropriate.
The video material should be provided in suitable outputs, so that you can reach your target market.
e.g. Are you sharing the material on your website, Twitter, LinkedIn, Facebook?
Video as a more personal way to communicate
Video has many advantages for businesses to connect and communicate with their target market in a more human and personal way.
92% of mobile video users share video material with others
If you would like information about our dedicated client service and how we work with our customers to provide them with a flexible service that is tailored to their budget please contact us at: email@example.com
In the meantime, our testimonial video clip showcases the feedback of a few of our recent clients: