Using video to connect with your audience may be a new step, but in recent weeks, how we connect and interact with family, work colleagues and our clients has changed dramatically – due to the Covid-19 restrictions. Online communication, rather than face to face, has become a ‘new norm’, with a lot of webinars and online meetings as a way to connect and share ideas. Many are looking at Video and Online courses as a way to share important tips and information.
If you are planning to present a live video session or a pre-recorded video clip the following are some useful preparation tips:
- Consider your target Audience
Who are you trying to reach and what key messages are you planning to share?
It is very positive to see so many individuals and businesses reaching out to help others at this challenging time. There may be ways that you can use your expertise to help your audience with useful tips & advice.2.
2. Choose the most suitable background for your video/webinar
With most people having to work from home at the moment, many don’t have the luxury of a dedicated office space. Therefore conducting your virtual meetings/webinars from the kitchen table may distract from the content of what you’re saying.
However, applications such as Zoom provide the option to use an alternative background (It would be nice to pretend you are on holiday for short while!)
Also, you may have props that you plan to use to help explain your message – or perhaps you will share screen images during the video presentation?
3. Build confidence – practice what you are going to share
If you are familiar with recording videos regularly, you may feel very confident in front of the camera. It is still very beneficial to practice the messages you are going to share in advance (and plan how you are going to use any props or tools!). This will also help to ensure that you can cover everything in the planned time – and don’t get distracted and deviate off topic.
4. Position the camera at eye level
When preparing your setup it is important to position your device & camera at the optimum level. Having the camera at eye level will ensure that you are looking directly at the other person/audience as you are speaking. This may mean adjusting the height of your device, if you cannot adjust the camera itself. Also check that you are not positioned too close or too far away from the camera. Avoid large gaps between the top of your head and the top of the image and ideally frame yourself from the chest up.
5. Consider your lighting setup
Lighting is also very important, with natural light or side lighting working best. Having light behind you, such as a window can make it very difficult to see your face. So if possible try to avoid this setup, but if you cannot change position, try to add another light in front and to the side.
Keep in mind that screens can also provide a light source, so you may need to test and make adjustments to the brightness levels.
As we all get used to the new reality of communicating remotely, we will become more comfortable with using video to connect with our audience. If you are looking for some ideas on what videos/topics you can share check out 5 Ideas for Video Content
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