When considering marketing channels, companies may consider many ideas such as print media, online adverts, social media profile, video etc.
The marketing options that are chosen will depend on factors such as the business type, location, target market and budget.
One company recently highlighted a very effective use of multiple channels to promote their brand.
At the recent Bray Airshow, it would have been difficult for the 90,000 attendees not to be aware of the CityJet brand. As sponsors they used the opportunity to share their message on signs, billboards, branded cars, branded balloons etc.
Just before the start of the Air Display, the Irish Parachute Club made a dramatic entrance, landing on the beach with CityJet flags. CityJet also took part in the Air Display, with a flypast by one of their RJ AVRO aircraft. With such impact and effort, using video to capture the essence of the event was considered important by the marketing team.
A highlights video of this event (and the Shannon Air Show on the previous day) is now available for them to share with their staff and customers.
At the end of the year, when the company looks back at key promotional events, they may not exactly remember all the specific details. However, by taking 2-3 mins to review the highlights video(s) – they will be reminded of the significant components that contribute to the growth of the business!