Great reasons to consider Vlogs for your business
The use of video blogs – vlogs – is a great interactive way to advance your brand and business
Have you included video in your digital marketing plan for 2016?
As we all increasingly share content on the internet and in particular through social media, the use of blogs/vlogs has become an area of growth.
Before we look at the benefits to using vlogs, let’s define what is a vlog: it is a blog in the form of a video and can be used by business to post regular “How-To” features or product reviews.
Add a level of personalisation and trust
Using a video blog adds a level of personal connection between you and the target market that you are sharing the information with. They get to see and hear your message, which can also be supplemented with text on the screen.
Popularity of online video
Video is easy to link and share on social media and there are lots of statistics to highlight its popularity.
A couple of interesting figures to consider:
- Online video accounts for 50% of mobile traffic
- 55% of visitors watch videos online every day
Pages/websites with video material are also looked on favourably by Google in terms of SEO!
Bring people on a journey
Vlogs can be used to regularly connect with people and bring them on a journey.
As well as using them for “How To” features or “Latest News” items, many vloggers have become very successful by sharing their travel experiences or cookery/fashion tips.
An example of a travel Vlog:
The travel vlogger – Perfect Day Venice – Travel Guide
Cookery Vlog example:
Through her Jill’s Kitchen videos, Jill encourages kids, their family, and friends to cook together and have a good dose of FUN along the way!
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