You may have decided that sharing video clips about your business is important, but don’t yet have a clear idea of what video content to create.
Adding video to your marketing strategy is something you have been considering for some time – but where do you start?
Each business has different needs and different types of customers. Whatever your target market, video material can help you connect with your customers and prospective clients in a strong visual and emotional way.
In addition to promotional video clips that can be used to showcase your business the following are 5 other ideas for video content:
Share answers to common questions you are asked on a regular basis. Record these answers on video – making them more visually appealing to website visitors and more likely to be shared, thus increasing brand awareness.
Video is a great medium to share a short story (or series of short stories) about your business. Perhaps feature interesting behind the scenes footage or details about a new product launch. The list is endless!
Internal Staff Videos
The video material you produce is not just for external customers only. It is a great way to share internal messages and information with staff. For example, use video as part of induction training to new hires, to share relevant information & highlight the company culture. It is also an innovative way to channel important management messages to all staff.
Sales Funnel Stages
By effectively using video material at various stages in the sales funnel, different clips can be used to guide prospective customers from the awareness stage right through to conversion & sales. Promotional clips, How-To demos and ‘Behind the Scenes’ videos can all be used to increase brand awareness, generate leads, increase visitors to your website and ultimately help convert potential customers.
Short Clips and Longer Form Videos
When planning your video material it is important to consider the platform on which it will be promoted; short clips are suitable for sharing on social media channels such as FB or Instagram. For longer videos– such as training material – Youtube is a more relevant channel.
Whatever video material you ultimately decide to create, the importance of including it in your marketing strategy is clear. A recent study by Cisco, projects that in 2019, 90% of online traffice will come from video content.
To find out more about how video can help your marketing strategy contact us on: firstname.lastname@example.org