Most companies, no matter what their size, need to conduct training from time to time. This can range from employee induction to how-to training in the business products or services.
For many businesses, conducting in-house or classroom training can be the most efficient means of employee development and up-skilling. Many are satisfied to continue to implement their training courses in a familiar traditional manner and do not consider the growing trend of training with video.
Some training courses by their nature or subject matter may be deemed ‘boring’ or just an exercise to complete so that a box can be ticked! Attendees may have to take part due to company requirements or regulation. By including video the trainer can add interactive elements to the training session.
For example, a short video clip covering a specific topic can be viewed and this can be followed by a discussion of the key learning points.
The inclusion of a short questionnaire following the video can also add an interactive element
The use of subtitles or key items as text on screen increases the accessibility for those who may speak different languages or who may have hearing difficulties.
Consistency and Repetition
Training material can have elements that are very repetitive (e.g. employee induction, annual refresher training). Instead of having a trainer explain and repeat the same message(s) over and over – this segment could be recorded on video and can then be viewed when necessary. This will also ensure that the message is consistent and any critical items will not be inadvertently omitted.
An example of this is an employee induction clip that explains the overall company culture and how the various organisation teams work together.
The trainer can then focus on the elements that may change more regularly or on the material that will need to be delivered in person.
Flexibility – Mobile & Online
In addition to viewing the video during the classroom session, to add more flexibility, this training material can be shared with trainees in advance or afterwards, so that they can review the material online in their own time.
With more people viewing information online and using mobile devices, this will make the video material more accessible. In fact 75% of video views are now on mobile devices such as smartphones and tablets.
Using short, clear modules, with visual cues to explain or outline a particular topic, will enhance the retention rate of the trainee. It is recognised that using visual imagery to share important messages can enhance recall of the information by up to 65% – 3 days later!
As we continue the shift towards obtaining and retaining our information and knowledge through short visual segments, video based learning is a format for consideration.
Related Topic: Types of training material that can be covered by video